Why would soft skills be of interest to your prospect if you are in new business development, or account management?
Well, normally, once you are into the sales cycle, and you get to the stage of engaging and building a good relationship, your personal soft skills help build that relationship. Furthermore, as you introduce your colleagues, your (potential) clients will judge your soft skills as another criteria to go with the necessary technical product capabilities your team/organisation propose to offer.
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At the stage before this, that’s why the best sales emails should demonstrate this in the email.
Example of current emails you maybe sending:
Our product does A to increase revenue, B to save time, C to give you more time, D because our insights say D is a causation of E and that’s what will help you. Plus we offer 3 hours of training. Do you want to call me to buy?
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Example of an email to showcase your soft skills:
Our product does A to increase revenue, B to save time, C to give you more time, D because our insights say D is a causation of E and that’s what will help you. Plus we offer 3 hours of training.
We recommend 3 hours of training in the package, as we want to get to know your team and your staff contacts involved, and help you achieve your goals and where our product and service can assist in your plans.
Our internal staff training has been developed to maximise customer needs, including a mix of training, coaching skills, listening, understanding business plans, and typical staff roles of our clients so we can quickly help each person in your organisation quickly get familiar with using the product, help each individual find it comfortable to use. Finally, your staff member can be familiar with your contacts here, so your staff members feel ready to implement your vision.
Ready to discuss your needs?
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The Director is wondering who will they be working with?
While the director is reading your emails and understanding that your team and product is technically the best, and gives the best ROI, they are indeed wondering: if it’s good to work with you.
Their considerations could be such as:
A) I may want this, but my staff may not know where to start at the implementation stage, and this means it will fail.
B) The company I like has many emails about their awards, how wonderful, young and pretty their team is, and what they can do but will they adapt to what I want? Yes, you’re a leader in A.I. or Machine Learning, but what about the customer? Has your young hip staff got the know-how to work with my managers and business leaders who have been around the block? I want results and help with the transition, and so will my managers.
C)Some of my management team won’t get it (different departments and types of managers), and there will be instances where a manager dares not to say they need help, so can the new vendor help different managers? And so on.
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Summary:
As you can see, good sales emails combining with your soft skills leads to…
WHY WORK WITH YOU?
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I hope you liked this…. And I’ll see you in the next session.
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Sales Email Tips 