Help from Marketing
There are times when competition is very innovative, and you need the help of your marketing team. Luckily for you (I hope), the leaders in your marketing team are into new diverse ideas and really differentiating the customer journey and experience at each stage.
As an example, you can introduce a Chatbot on your website to highlight as evidence how you have processes internally that help you stand apart from competition.
Here’s mine, as an example. I can now direct you to JBot, my virtual personal assistant, whose available 24/7 to help you with your queries and keep you engaged. Click the link below to take you to the Chatbot screen.
http://jlpythonchatbot.pythonanywhere.com/
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Sales is now getting closer to Experiential Marketing
Do you like events and big shows, concerts or big brands that have a huge stage with games to play. This is experiential marketing.
Having something interesting in an email to click through to, knowing that there is a brand experience waiting is probably the future.
Also, will personal Chatbots as virtual personal assistants catch on? I don’t know.
I’m just a person who likes the future and helping whoever I work for to get there first as the dominant commercial name. Please note, I’m obviously not claiming to have the foresight of Steve Jobs.
As a non-developer who likes to learn some Python/SQL coding and data, I hope my Chatbot example quite nicely explains what it is, so that non-techies see how it works quickly.
Ultimately, could your organisation be introducing your prospects and customers to more “experiences?”
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I hope you find some great experiences to introduce to your customer… And I’ll see you in the next session.
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Sales Email Tips 