Category: Uncategorized
Cost of Inaction!!
When In Store, Entice Customer To Do More
How Your Value Chain is better than a USP for Email Lead Generation (including Avensure, NOW: Pensions and Invisalign examples)
… The Value Chain is basically your processes, inputs, and parts that makes your operation, organisation and brand run and exist. This can be for example your I.T. infrastructure and the people in the team, your finance, marketing, truck drivers and so on. If you have studied marketing at University, or the C.I.M., you’ll know … Continue reading How Your Value Chain is better than a USP for Email Lead Generation (including Avensure, NOW: Pensions and Invisalign examples)
Master Social Media and SEO for Pitching, BUT Sales Emails for Engagement and Purchase Orders
Did you know… McKinsey & Co reported that email list marketing has 40x more effectiveness than social media such as Facebook and Twitter for reaching your target market. This can also translate as you requiring 40x more effort, time, thinking and resources in social media to translate into sales orders as you could through email… … Continue reading Master Social Media and SEO for Pitching, BUT Sales Emails for Engagement and Purchase Orders
Try Novel Customer Experiences like my Chatbot Virtual PA introduced through a Sales Email
Help from Marketing There are times when competition is very innovative, and you need the help of your marketing team. Luckily for you (I hope), the leaders in your marketing team are into new diverse ideas and really differentiating the customer journey and experience at each stage. As an example, you can introduce a Chatbot … Continue reading Try Novel Customer Experiences like my Chatbot Virtual PA introduced through a Sales Email
Using Soft Skills in Your Emails That Blow Away any Opposition
Why would soft skills be of interest to your prospect if you are in new business development, or account management? Well, normally, once you are into the sales cycle, and you get to the stage of engaging and building a good relationship, your personal soft skills help build that relationship. Furthermore, as you introduce your … Continue reading Using Soft Skills in Your Emails That Blow Away any Opposition
Where PR and Communications Wins over Sales at Prospecting – Secrets of FREQUENCY revealed
.. Why do PR and marketing communications release: regular blogs, articles, tips, videos and so on? And I’m not referring to digital reasons either? Here’s the answer… and please, stay with me on this explanation… .. The Message Sales people are good at leaving messages by voice mail. Having worked in new business sales and … Continue reading Where PR and Communications Wins over Sales at Prospecting – Secrets of FREQUENCY revealed
Account Managers Sales Emails – Using Soft Skills if you Want Managers and Directors to Confide in YOU
.. If your clients don’t confide in you… How can you upsell or retain a client? Maybe an email can help build relationships too? .. Yes, there are ways to do this… and it’s important for a few reasons: 1. If you are seen as just support, then a customer will only contact you if … Continue reading Account Managers Sales Emails – Using Soft Skills if you Want Managers and Directors to Confide in YOU
What I learned from a Newspaper Editor for Sales Emails
.. Whilst at University, one of my lecturers on the public relations course did, I’m pretty sure, say he had been an Editor at a newspaper. Now I thought P.R. was just writing stuff for publicity. How wrong was I! It’s an amazing science, but the tests and results the editors did to gain readership … Continue reading What I learned from a Newspaper Editor for Sales Emails
Sales Email Tips 